SES New York “Focus Latino” Lineup

I will be attending SES New York (March 21-25) and covering the “Focus Latino” sessions. Be on the lookout for post conference coverage!

Program includes:

Tapping Into The US Hispanic & Latin American Audience
Hear two keynote speakers address the digital landscapes of the US Latinos and Latin American markets and the opportunities they represent.

Introduction:
Carlos Vassallo, CEO, LatinVision Media Inc.
Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ
Carlos Manzano, Executive Director, Latin Media & Entertainment Commission, City of NY

Keynote Coordinator:
Paul Lima, CEO, Lima Consulting

Keynote Speaker:
Mark López , Head of U.S. Hispanic Audience, Google

Reaching Latinos through SEO
Businesses interested in establishing or enhancing their digital presence anywhere in Latin America will hear about the experiences and lessons learned of those who have travelled that path successfully. This session will focus on multinational and multi-lingual SEO strategies. Learn how to navigate the variability in the dialects of the Spanish language and gain an understanding of the ever-growing importance of Portuguese as Brazil prepares to host the 2014 World Cup and 2016 Summer Olympics.

Moderator:
Ivan Braiker, CEO, Hipcricket

Speakers:
Rafael E. Hernandez, Sales Manager, AudienceScience
Matias Perel, Founder and CEO, Latin3

Search & Social Marketing To Latinos: Roundtable
While social media has been embraced in nearly every culture throughout the globe, it’s not surprising to learn that the reasons people adopt social websites vary widely within Latin America. Learn how to take advantage of these trends in your social media strategy both in the US and abroad. Explore the phenomenon of Orkut and learn how Facebook, LinkedIn and other sites are being used by successful digital marketers.

Moderator:
Giovanni Rodriguez, CMO, BroadVision

Speakers:
Sergio Carrera, General Manager, Televisa Publishing + Digital
Hilda Garcia, VP of Multiplatform Content and Information, ImpreMedia
Seneca Mudd, Director, Interactive Advertising Bureau

Analytics for the Latino Markets
This session will explore the use of web analytics in both the US Hispanic markets and in Latin America, the players in Latin America and the adoption of analytics by region. We will also explore how organizations can leverage best practices when running multi-channel campaigns, multi-lingual websites sites, and multiple diversity segments.

Moderator:
Nancy Keene, Associate Media Director, Digital MV42° | MediaVest

Speakers:
Fernando Rodriguez, CEO, Terra Networks
Paul Lima, CEO, Lima Consulting
Armando Rodriguez, General Manager, Yahoo! Hispanic Americas

Improved Conversions With Web Site Optimization
See how to use best practices for improving conversions on e-commerce and lead generation websites directed towards US based Latinos. Gain insights into how the values of many Latin Americans impact their design sensibilities and master subtleties of messaging to the sub-niches within these segments.

Moderator:
Juan José Núñez, President & CEO, Vertical3 Media

Speakers:
Edward Montes, Managing Director, Havas Digital, NA & CEO, Adnetik
Giuliano Stiglitz, CEO, Orange Advertising Network Americas
Marta Martinez, CMO & SVP, Operations & Business Development, MediaMath

For additional information on the conference, please visit SES New York.

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About Andy Checo

Public Relations practitioner in the US Hispanic market with a special interest in Social Media.
This entry was posted in Analytics, Digital, Hispanic Consumer, Mark Lopez, Marketing, SESNY, Social Media. Bookmark the permalink.

One Response to SES New York “Focus Latino” Lineup

  1. Look forward to meeting you, Andy.

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