Author Archives: Andy Checo

About Andy Checo

Public Relations practitioner in the US Hispanic market with a special interest in Social Media.

Where to Find the Top Blogueras

Posted on May 21, 2012

Looking for the top Latina bloggers? You are in luck! The list of the 65 Latinas that were selected by Latinos in Social Media (LATISM) to attend the first-ever Top Latina Blogger Retreat taking place this week in Washington, DC … Continue reading →

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Posted in Bloggers, LATISM, Uncategorized | Tagged , | 7 Comments

Unleashing the Power of the Latino Social Media Influencer

Posted on January 4, 2012

2011 was the year social media became significantly threaded through public relations and marketing efforts of all private, non-profit and public sectors. Social media buzz has become as important as media placements to many brands and organizations. But how do … Continue reading →

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Posted in Social Media, Social Media Influencer, Uncategorized | 1 Comment

PRSA Chair Rosanna Fiske to Join Hispanic Public Relations Chat

Posted on September 28, 2011

Rosanna Fiske As a special Hispanic Heritage Month edition, Hispanic Public Relations Chat (#hprchat), the first and only ongoing twitter chat dedicated to Hispanic PR, will host PRSA Chair and Chief Executive Officer Rosanna Fiske on Wednesday, October 5th. Elected … Continue reading →

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Posted in Bloggers, prsa, Public Relations, Rosanna Fiske, Social Media | 1 Comment

Here Is Proof That Twitter Is a Latino Thing.

Posted on September 22, 2011

As if you didn’t know that Latinos have taken over Twitter, here is the proof! Music, beauty pageants, and tweets! Check it out! Thanks to @miblogestublog for sharing, definitely a great find.  Enjoy!

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Posted in Twitter, Uncategorized | 1 Comment

Engaging Hispanics in Social Media

Posted on September 14, 2011

Hard to believe that at this point very few brands are engaging Hispanics in social media. Many are either “afraid” (for lack of a better word) or do not give the importance deserved by the market to launch their very … Continue reading →

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Posted in BeingLatino, Bloggers, facebook, Hispanicize, LATISM, Social Media, Twitter, Univision, YouTube | Leave a comment

The Challenges of Having a Blog…

Posted on June 8, 2011

I have always thought that the best benefit of having a blog is that it teaches you discipline… at least in theory. You must remain motivated, you must be consistent and you must be creative. So, it has been about … Continue reading →

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Posted in Uncategorized | 2 Comments

Drama, Success, Insights, Prizes & Fun: My Take on Hispanicize 2011

Posted on April 11, 2011

It was an amazing three days at Hispancize 2011. If I were to post all of the information shared during the conference this blog post may have been too long for you to read. Since there will be a number … Continue reading →

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Posted in Bloggers, Hispanicize, hpra, hprchat, Me, prsa, Public Relations, Social Media | 6 Comments

The Scoop on “Focus Latino” at SES New York

Posted on April 5, 2011

This year, I had the opportunity to attend the SES (Search Engine Strategies) New York conference, which for the first time in 4 years included a Latino focus track. The turnout at the Latino sessions was a bit disappointing due to … Continue reading →

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Posted in Uncategorized | Leave a comment

SES New York “Focus Latino” Lineup

Posted on March 9, 2011

I will be attending SES New York (March 21-25) and covering the “Focus Latino” sessions. Be on the lookout for post conference coverage! Program includes: Tapping Into The US Hispanic & Latin American Audience Hear two keynote speakers address the digital … Continue reading →

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Posted in Analytics, Digital, Hispanic Consumer, Mark Lopez, Marketing, SESNY, Social Media | 1 Comment

Three Changes the 2010 Census’ Hispanic Numbers Will Drive

Posted on March 1, 2011

The numbers of the 2010 Census are starting to be released and while the overall count was predictable, it is the state by state data that is showing the impact of the Hispanic population. In reading a recent article ( … Continue reading →

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Posted in 2010 Census, Hispanic Consumer, hprchat, Public Relations, Social Media, Univision | Leave a comment