Category Archives: Hispanic Consumer

SES New York “Focus Latino” Lineup

Posted on March 9, 2011 by

I will be attending SES New York (March 21-25) and covering the “Focus Latino” sessions. Be on the lookout for post conference coverage! Program includes: Tapping Into The US Hispanic & Latin American Audience Hear two keynote speakers address the digital … Continue reading →

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Posted in Analytics, Digital, Hispanic Consumer, Mark Lopez, Marketing, SESNY, Social Media | 1 Comment

Three Changes the 2010 Census’ Hispanic Numbers Will Drive

Posted on March 1, 2011 by

The numbers of the 2010 Census are starting to be released and while the overall count was predictable, it is the state by state data that is showing the impact of the Hispanic population. In reading a recent article ( … Continue reading →

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Posted in 2010 Census, Hispanic Consumer, hprchat, Public Relations, Social Media, Univision | Leave a comment

What is the 2010 Census telling…

Posted on December 21, 2010 by

The time we were all awaiting has finally arrived. The 2010 Census data is being released and the first wave of information is all too predictable. In the video below, recorded last November at TEDx St. Louis, Isabel Valdés, In-Culture … Continue reading →

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Posted in 2010 Census, Hispanic Consumer, Isabel Valdes, Marketing | Leave a comment

Reaching Bicultural Latinos and the Evolution of Media Outlets

Posted on November 30, 2010 by

Mexican author, Octavio Paz once wrote “I am not at the crossroad: To choose is to go wrong.” That is exactly the mindset of bicultural Latinos. We have no need to choose. We are from here and from there. We listen to … Continue reading →

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Posted in Biculturals, Hispanic Consumer, Media, Social Media, TV, Uncategorized, Univision | 3 Comments

Seven Tips for Getting Results with Your Hispanic Heritage Month Pitches

Posted on September 14, 2010 by

September 15th marks the beginning of the monthlong celebration that is Hispanic Heritage Month. This is a space that is overcrowded with brands and organizations alike fighting for limited earn media space.  The following tips will put you in a … Continue reading →

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Posted in Hispanic Consumer, Public Relations | 1 Comment

Is Univision Record Setting Milestone a Step Forward for the Hispanic PR Industry?

Posted on September 9, 2010 by

With Nielsen Co. reporting that Univision surpassed all the major English-language networks in ratings from those viewers between 18 and 49 years old for the week ending on September 5, it may be easy to conclude that this a step … Continue reading →

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Posted in Hispanic Consumer, Public Relations, Social Media, Univision | Leave a comment

My “dos centavos” on Engaging Hispanics in Social Media and Language Use

Posted on August 25, 2010 by

Those marketers advanced enough to be engaging (or trying to at least) Hispanics in social media have a huge issue to overcome. English? or Spanish? What language do I communicate in? Most don’t even try and jump into the conclusion … Continue reading →

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Posted in Hispanic Consumer, Public Relations, Social Media | 4 Comments

Ten Tips for Pitching Hispanic Print Media

Posted on June 29, 2010 by

The following tips will help you better understand how to pitch and approach Hispanic print media. These are gathered from my own experience of pitching Hispanic media for almost a decade. Provide with ready-to-publish content: Many Hispanic media outlets are … Continue reading →

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Posted in Hispanic Consumer, Public Relations | Leave a comment

Papiblogger- The New Trend in Hispanic Social Media Marketing?

Posted on June 21, 2010 by

As Father’s Day comes to a close, one Hispanic father has embarked into a cross-country adventure with his entire family. Miami’s based entrepreneur and PR veteran Manny Ruiz (aka Papiblogger) has packed the Chevrolet Traverse and taken to the road … Continue reading →

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Posted in Hispanic Consumer, Public Relations, Social Media | 3 Comments