Category Archives: Social Media

Unleashing the Power of the Latino Social Media Influencer

Posted on January 4, 2012 by

2011 was the year social media became significantly threaded through public relations and marketing efforts of all private, non-profit and public sectors. Social media buzz has become as important as media placements to many brands and organizations. But how do … Continue reading →

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Posted in Social Media, Social Media Influencer, Uncategorized | 1 Comment

PRSA Chair Rosanna Fiske to Join Hispanic Public Relations Chat

Posted on September 28, 2011 by

Rosanna Fiske As a special Hispanic Heritage Month edition, Hispanic Public Relations Chat (#hprchat), the first and only ongoing twitter chat dedicated to Hispanic PR, will host PRSA Chair and Chief Executive Officer Rosanna Fiske on Wednesday, October 5th. Elected … Continue reading →

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Posted in Bloggers, prsa, Public Relations, Rosanna Fiske, Social Media | 1 Comment

Engaging Hispanics in Social Media

Posted on September 14, 2011 by

Hard to believe that at this point very few brands are engaging Hispanics in social media. Many are either “afraid” (for lack of a better word) or do not give the importance deserved by the market to launch their very … Continue reading →

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Posted in BeingLatino, Bloggers, facebook, Hispanicize, LATISM, Social Media, Twitter, Univision, YouTube | Leave a comment

Drama, Success, Insights, Prizes & Fun: My Take on Hispanicize 2011

Posted on April 11, 2011 by

It was an amazing three days at Hispancize 2011. If I were to post all of the information shared during the conference this blog post may have been too long for you to read. Since there will be a number … Continue reading →

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Posted in Bloggers, Hispanicize, hpra, hprchat, Me, prsa, Public Relations, Social Media | 6 Comments

SES New York “Focus Latino” Lineup

Posted on March 9, 2011 by

I will be attending SES New York (March 21-25) and covering the “Focus Latino” sessions. Be on the lookout for post conference coverage! Program includes: Tapping Into The US Hispanic & Latin American Audience Hear two keynote speakers address the digital … Continue reading →

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Posted in Analytics, Digital, Hispanic Consumer, Mark Lopez, Marketing, SESNY, Social Media | 1 Comment

Three Changes the 2010 Census’ Hispanic Numbers Will Drive

Posted on March 1, 2011 by

The numbers of the 2010 Census are starting to be released and while the overall count was predictable, it is the state by state data that is showing the impact of the Hispanic population. In reading a recent article ( … Continue reading →

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Posted in 2010 Census, Hispanic Consumer, hprchat, Public Relations, Social Media, Univision | Leave a comment

Five Key Components for Effective Facebook Engagement

Posted on January 6, 2011 by

It is now common knowledge that the world is on Facebook and we as PR professionals, marketers and digital masters want to reach as much of that world as we can fit under our strategic umbrella. Here are five key … Continue reading →

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Posted in facebook, Marketing, Public Relations, Social Media | Leave a comment

Reaching Bicultural Latinos and the Evolution of Media Outlets

Posted on November 30, 2010 by

Mexican author, Octavio Paz once wrote “I am not at the crossroad: To choose is to go wrong.” That is exactly the mindset of bicultural Latinos. We have no need to choose. We are from here and from there. We listen to … Continue reading →

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Posted in Biculturals, Hispanic Consumer, Media, Social Media, TV, Uncategorized, Univision | 3 Comments

ImpreMedia to Join Hispanic PR Chat

Posted on November 30, 2010 by

ImpreMedia, the leading Hispanic news and information company, will be joining Hispanic Public Relations Chat (#hprchat) on twitter. The special chat titled “Print, Online and Social Media Content: a Conversation with ImpreMedia,” will take place this evening Wednesday, December 1. … Continue reading →

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Posted in hprchat, ImpreMedia, Media, Public Relations, Social Media | Leave a comment

10 Latina Bloggers You Should Follow on Twitter

Posted on October 5, 2010 by

Latina bloggers or “Blogeras” as they are called, are a powerful force full of influence; and Twitter is a great way to connect to them. Below is my recommendation for some of those you should get to know as a Hispanic … Continue reading →

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Posted in Bloggers, Public Relations, Social Media | 29 Comments