Category Archives: Univision

Engaging Hispanics in Social Media

Posted on September 14, 2011 by

Hard to believe that at this point very few brands are engaging Hispanics in social media. Many are either “afraid” (for lack of a better word) or do not give the importance deserved by the market to launch their very … Continue reading →

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Posted in BeingLatino, Bloggers, facebook, Hispanicize, LATISM, Social Media, Twitter, Univision, YouTube | Leave a comment

Three Changes the 2010 Census’ Hispanic Numbers Will Drive

Posted on March 1, 2011 by

The numbers of the 2010 Census are starting to be released and while the overall count was predictable, it is the state by state data that is showing the impact of the Hispanic population. In reading a recent article ( … Continue reading →

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Posted in 2010 Census, Hispanic Consumer, hprchat, Public Relations, Social Media, Univision | Leave a comment

Reaching Bicultural Latinos and the Evolution of Media Outlets

Posted on November 30, 2010 by

Mexican author, Octavio Paz once wrote “I am not at the crossroad: To choose is to go wrong.” That is exactly the mindset of bicultural Latinos. We have no need to choose. We are from here and from there. We listen to … Continue reading →

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Posted in Biculturals, Hispanic Consumer, Media, Social Media, TV, Uncategorized, Univision | 3 Comments

Is Univision Record Setting Milestone a Step Forward for the Hispanic PR Industry?

Posted on September 9, 2010 by

With Nielsen Co. reporting that Univision surpassed all the major English-language networks in ratings from those viewers between 18 and 49 years old for the week ending on September 5, it may be easy to conclude that this a step … Continue reading →

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Posted in Hispanic Consumer, Public Relations, Social Media, Univision | Leave a comment