Andy E. Checo  

E-mail: acheco@me.com

EDUCATION:

Masters of Art, Spanish (Pending)
Middlebury College, Middlebury, VT, and Madrid, Spain

Bachelor of Arts, Public Relations/International Studies Mount Saint Mary College, Newburgh, NY

RELATED EXPERIENCE:

MundoFOX, New York, NY Marketing Director – October 2012 – Present

RL Public Relations, New York, NY Account Director - March 2012-October 2012 Account Supervisor - March 2011-March 2012

Edelman, New York, NY Senior Account Executive - October 2010-March 2011

Assisted in management of Hispanic Public Relations outreach for clients including Pepsi and Time Warner Cable. Handled event planning, media outreach, press material development, social media engagement and overall client strategy. Projects included Pepsi’s YO SUMO and Time Warner Cable’s Alcanza La Fama.

Vidal Partnership, New York, NY Account Manager - September 2009-October 2010 Senior Account Executive - January 2007-September 2009 Account Executive - February 2004-July 2005

Managed Public Relations programs for clients: Diageo North America, The Home Depot, Sprint Nextel, JCPenney, Boost Mobile, Old Navy and Kraft Foods (Tang and Oscar Mayer brands). Community Manager for Heineken USA. Spearheaded all aspects of campaigns from development to execution. Collaborated with account management, creative, promotions, digital, account planning and media disciplines to ensure a 360˚ integration. Obtained extensive media coverage for client on national and local media outlets. Project manager for US branding and new business development for partner company On Product Publishing.

Punto Salud USA, Belleville, NJ, April 2006-August 2008 Founder

Founded web portal for marketing and advertising professionals servicing the healthcare and pharmaceutical industry in the US Hispanic Market. Official announcement made on feature editorial on ADWEEK’s Marketing y Medios magazine.

Arcos Communications, New York, NY, January 2006-July 2006 Account Executive

Managed development and implementation of client projects. Serviced accounts including Pfizer’s prescription assistance program, Pfizer Helpful Answers, for which implemented an educational tour in States with high rates of uninsured, as well as, Pfizer’s Science and Medicine and Philanthropy Divisions. Conducted fundraising outreach for client Latino Commission on AIDS and managed production of its annual fundraising gala Cielo Latino.

Integrated Communications, Parsippany, NJ, August 2005-December 2005 Account Coordinator

Orchestrated marketing material development process for accounts including Novartis and Shire Pharmaceuticals. Responsible for all coordination aspects of projects including developing timelines, maintaining project status, submitting materials to client’s legal team review and trafficking of all jobs.

Healthfirst, Inc. New York, NY, July 2003-November 2003 Marketing Associate

Managed the production of collateral materials, including copywriting, proofing and layout. Managed premium purchasing, including conducting research for strategic items, tracking of inventory and budget. Responsible for proofing and approving all Spanish translations.

MAXIMUS, Inc., New York, NY, September 2001-July 2003 Marketing Communications Specialist (New York Medicaid CHOICE Program)

Edited consumer newsletter, wrote press releases and news articles, coordinated printing and translations of marketing materials in five languages, conducted research, oversaw social marketing campaign including the production of billboards, posters, radio spots, and print ads. Developed and maintained financial forecasting tool for printing expenditures. Served as liaison between Media Department and Field Operations. Worked with Quality Assurance Department and Mailhouse to ensure accuracy on all materials.

PROFFESSIONAL AFFILIATION:

• American Association of Advertising Agencies’ Institute of Advance Advertising Studies –Graduate ‘09
• Public Relations Society of America - Member since 2005
• Hispanic Public Relations Association - Member since 2010, Board menmber of NY Chapter
• Hispanic PR Chat – Founder and Moderator (#HPRChat on Twitter)

SKILLS:

Languages: Superior-Spanish rated by the American Council on the Teaching of Foreign Languages.

Social Media: Experienced in building, managing and engaging communities in Twitter and Facebook.

Computers: Internet, Microsoft Office (Outlook, Power Point, Excel, Word), Mac and PC capabilities.